A blog (noun) is defined as a personal website or web page on which an individual records opinions, journals events, links to other sites and shares information on a regular basis. To blog (verb) is to add new material to or regularly update this site. Hey, you’re on my blog as we speak, or… as I am blogging.
Blogging was once purely a personal hobby, but so many bloggers are now able to say, “My blog is my career.” How can one get paid to publish their personal opinions? How can one get paid enough to be able to quit their full time job? It is possible!
From food to travel to fashion, bloggers all over the world are quitting their ‘normal’ jobs for a blogging career. Forbes magazine states, “Blogging has become a viable part-time career option” (Bell, 2010). This modern possibility is thanks to the growth of the Internet, convergence and globalisation – and it is filling the marketplace with more citizen journalists.
As we know, word-of-mouth is the most trusted source of information in comparison to advertisements and marketing. Econsultanty reveals (2011), 90% of consumers online trust recommendations from people they know and 70% trust opinions of unknown users. Bloggers are capitalising on this social preference and are digitising word-of-mouth. Check out these great statistics:
Earning money with a blog is made possible through gaining a significant following so that you can incorporate advertising banners, affiliate sales, pay prclick, display ads and CPM advertising. Take a look at World of Wanderlust and Sally’s Baking Addiction, these wonderful blogs began as the authors way of expressing their passion and then became their career.References:
- Bell, A. (2010) Blogging: the perfect stay at home career? Forbes. http://www.forbes.com/2010/04/14/blogging-career-income-personal-finance-blog-income.html
- Econsultancy. (2011). Word of Mouth and Brand Advocates Stats. Zuberance. http://www.zuberance.com/resources/resourcesStats.php#sthash.nIXb2VE1.dpuf
- Images: Social Media Today. (2013). Blogging Stats. http://socialmediatoday.com/mikevelocity/1698201/blogging-stats-2013-infographic