Twitter: 140 characters of business potential

As the world is progressively connected via the Internet platforms like Twitter are available to public figures and businesses to “construct consensus, establish community and mobilize action” (Tierney, 2013, p19).

Twitter restricts users to 140 characters per post, this puts Twitter’s focus on the use and frequency of micro-blogging (Al-Deen & Hendricks, 2012, p185). This is the distributing of news and activities, posting photos and revealing a ‘human side’ through personal commentary, allowing professional individuals to build and maintain a positive image.

In The Twitter Book (2009) it explains that the biggest mistake professionals make is to use Twitter as a channel to push out information when it is such a great medium for holding conversations rather than making announcements. No one is going to continue to follow someone who comes off as pushy or purely after our money.

Business figures with successful twitter accounts address their followers as “friends” and write genuine and friendly tweets that include customers within the company’s decisions, behind the scenes work and ask for opinions. This leads to effective engagement, enhanced relationships, creation of networks and a positive public image (Al-Deen, & Hendricks).

Starbucks posts new offers and participates in threaded discussions, HRBlock runs ask-and-answer sessions and Dell creates a new twitter account for each new deal (Smarty, 2008).

When within the professional world, having an effective Twitter account is another to-do to add to the list. So… tweet a little tweet on twitter, any little thing will do! (as long as it is professional, engaging, appealing, effective, proof read, utilizes each 140 character well and is posted at the right time).


Al-Deen, H. & Hendricks, J. (2012). Social Media: Usage and Impact. Unighted Kingdon: Lexington Books.
Tierney, T. (2013). The Public Space of Social Media: connected cultures of the network society. New York, NY: Routledge, Taylor & Francis Publications.
O’Reilly, T. & Milstein, S. (2009). The Twitter Book. California, CA: O’Reilly Media.
Smarty, A. (2008). Huge Brands Using Twitter for Business. SEJ-Search Engine Journal.

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