Visual imagery has powerful effects on human psychology and physiology due to its ability of to conjure up images internally, this means it must play a central role in a businesses advertising. Effective imagery can influence your consumer’s perceptions, beliefs, connotations and opinions towards your brand (Alan, B. 2002).
Instagram provides your business with a popular platform to enhance the use of imagery within your marketing mix. Check out why:
It really works
Ben & Jerry’s was among the first brands to run advertising on Instagram and with the use of memorable imagery 17.7% more people became aware of their new flavour and 9.8 million people were reached in the United States (Instagram, 2013).
Mike Hayes, Digital Marketing Manager for Ben & Jerry’s stated (2013), “Since its launch, Instagram has provided us with an amazing platform to connect with our fans and tell our story visually. Ads on Instagram let us reach and engage with more fans about our flavors, fun and values.”
Implementing Instagram into your integrated marketing communications plan unleashes endless creative possibilities. For inspiration check out this guide to Instagram for business or these 7 tips for drool-worthy insta photos.
ReferencesAlan, B. (2002). Investigating the power of imagery in marketing communication: evidence-based techniques. Qualitative Market Research: An International Journal, 5(3), 164-171. Instagram. (2014). Instagram Business. Instagram. http://business.instagram.com Instagram. (2013). Ben and Jerrys Case Study. Instagram. http://instagram-static.s3.amazonaws.com/Instagram_Case_Study_BenAndJerrys.pdf Totems. (2014). Guide to Instagram for Business. Totems. http://analytics.totems.co/instagram-for-business/